How to Write A Press Release
III. Provide media contact information: In order for members of the media to contact you for an interview, or to quote your story, you must provide contact information such as company name, phone, and email address (at the minimum). Most people are reluctant to give out their email addresses. In response, Press Release 365 developed an advanced text-encoding process to block automated spam bots from downloading our customer’s email addresses. Additional contact information includes address, city, state, zipcode, and official company name (not simply Doing-business-as name).
IV. Optimize the title/headline: the title (sometimes called the headline) of the press release grabs the reader’s attention and is the most important search engine optimization factor. Place the most important keywords toward the beginning. Important keywords include company name, city of release, type of product, industry name, person’s name, or some sought-after keyword. The title should not contain more than 75 characters. The title should not be written in all-caps either, but rather capitalize the first letter of each word. Despite the effort to grab attention, be sure to only include facts. A professional release will never place a rumor or outlandish statement in the title. Such releases are easy to spot and the company usually placed on a blacklist by journalists and news editors.
Press Release Tips
- Never sound as if you are trying to sell the reader something
- Always sound as if you are trying to inform the reader of something
- Keep the article written in a professional tone and state facts only
- Submit an image or logo with your release
- Avoid excessive use of bolding and uppercase text
- Always spell-check your release before submitting
- Once your release is live, make plenty of copies of the printer-friendly version and fax around to local radio shows or television stations
- Email the story to journalists in your local area
- Include action-items for the readers of the release. For example, if you are describing the release of your new book, include the ISBN number and the URL of a website where it can be purchased
- Never submit duplicate copies of your press release to multiple PR distribution firms – always make slight modifications to each copy to avoid search-engine duplicate content penalties
- Always place a hyperlink on your website to the press release for better search engine optimization and visibility